(Ep 18) The Origins of Fighters Drinking Coffee: A Blend of People, Places, and Passion

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Welcome to Fighters Drinking Coffee with Michael Sutherland and Scott.

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So we're going to talk about the origins of Fighters Drinking Coffee today.

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So we started recording initially.

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This is, for those of you who aren't in the know, this is the second iteration

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of Fighters Drinking Coffee.

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So Scott and I started all the way back in 2015, right? Yeah,

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it was the first episode.

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Um we were sitting at a table actually at a table much like

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this one that's right um wasn't it the poker table

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or was that the second that was the second that was

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actually improvements to the studio when we moved out

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of my condo so we were using the condo to start right so first we were filming

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and recording at the coffee table uh i believe the first episode was first episode

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might have been the diamond dallas page one i thought it was that oh you know

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what so it was actually if it was Matt, that would have been,

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I think we did one around the mall, around my dining room table,

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if you call the dining room, around the table of my condo,

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we ate some eggs and sausages it was like right after, it was the only furniture

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in my whole condo too, it was just that table.

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The loan loan but so that was that was where it all started,

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just sitting there We were just recording around there.

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We just started bringing people in. We were sitting around the couch with the

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coffee table. We still have the coffee table.

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That'll probably end up down here. I like that.

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Bringing them all together in our Western studio. It's your cowboy. Yeah.

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Surrounded by animal effigies and cowboys. Bearskins.

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What is this? This is an elk. Okay. This is an elk skin rug.

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This is a little softer. It feels good on the feet. um

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but yeah so we started out recording back

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in 2015 um and yes

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like there are a few reasons but like what

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what i think this year we're fired up and

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thought it'd be fun to put it bluntly it was

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it was a pretty it was like kind of rough right it

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was early in the podcast and was wild west of podcast yeah it was it was before

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it really became like a big thing it was just starting to become a big thing

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maybe and uh and yeah i mean we were like we can do this we can talk um naturally

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we started out we were doing it,

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We probably took for granted how successful it was. The numbers were crazier

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than more than we deserved. Yeah.

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The amount of effort and professionalism was not... Was pretty low. Was not deserving.

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I don't know if effort... The listenership we were raising. Effort was there.

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The organization, the thought process, and maybe sort of effort, maybe concentration.

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Yeah, that might be the better way to put it. That might be the better way to

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say it. But yeah, dude, it was...

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It was a fun project. We didn't know what the hell we were doing.

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We were like, we're going to fire off some upsets and talk about God knows.

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There were definitely things that we probably had no business talking about.

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We weren't quite as expert.

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We weren't qualified to weigh in on things.

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No one was at the time. We did a lot of stuff too.

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It was kind of you could think of it as the testing ground for what we're doing today.

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We were doing fight um like card

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picks some like analysis of that kind of stuff

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we also tried out um we were

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doing all kinds of different people in our interviews had

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a lot of guests a lot of guests um a lot that we hope to have back to uh we're

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just kind of in the process of working on that there's um there's quite a few

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actually very interesting people especially um in martial arts scene actually

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the national and international martial arts scene, which is pretty cool.

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That's a broader spectrum than what we've done so far.

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And just some people locally that have played a good part in the martial arts scene here in Virginia.

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We had a lot of coffee people, and we did have a lot of coffee.

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We were just going in whatever direction just sounded

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interesting at the time which is okay we can still do that we

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reached out to a bunch of people um we like

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cold outreach some folks who ended up sponsoring us which was

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kind of cool yeah like we were we were pretty grass roots with like the butcher

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box which is huge right when they marched yeah they are we interviewed them

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right at the beginning um it'd actually be cool to get him back on just like

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that'd be because we put those episodes to get next to each other, right?

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Like, maybe let you guys hear where they were and where they are now.

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We also have some, we had a bunch of local coffee people.

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One of which I know where they are. They're still producing and pretty well-respected

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in the coffee scene locally, too.

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And we also had the guys who founded Super Coffee.

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That was what I was trying to do. Suniva at the time, when they first found it.

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Those bros went on to Shark Tank.

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They ended up being very successful yeah they

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um super coffee is

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still in the grocery store uh

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huh and I saw them the

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other day I was like well shit man like that's I remember these guys um yeah

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I mean it was just the timing there was a lot of cool stuff happening Jimmy

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the Captain the buddy who launched the super coffee shout out to Jimmy yeah and the boys and,

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that was a those were wild times yeah we're just kind of reaching reaching across,

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whatever outlets we had to just meet people and bring them on a show it wasn't

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a lot of thinking about it

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was like you you'll do get on that I mean it was cool it was cool we got a lot

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of cool we met a lot of cool people we got some really cool we got some got

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some kickbacks out of it too yeah it was good we were making a lot of money

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which is insane for how rough on the edges you were and you mentioned.

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Earlier that dude you have Wow, this is, we're going to like 12,000.

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Yeah, we were getting up 12,000 minutes a month for a while there.

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And, you know, I don't know. I could not tell you when that started in like

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that journey. Yeah, I don't know.

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I'm going to say that was probably towards like, it took us a year.

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Yeah, that's about right.

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You know, because it wasn't, that was immediate. But like, it's pretty cool

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because like we weren't really paying attention to the growth trends until that

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was like the first, that's the first metric we have written down. Yeah.

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So I don't really know when that happens but.

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Again, don't call back to us not being super organized.

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I just remember looking at the stats and saying, huh? Dude, have you seen this?

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Why aren't so many people listening to us?

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So yeah, I mean, a lot of people are listening to our bullshit at that time.

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But I mean, I think the biggest thing was we went back when we were coming to

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start this iteration of it.

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So I think sometime last year, I think you reached out about when we started talking about trying to.

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And we going into

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it we're like well we need to decide what our goal

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maybe goal and what the identity is because

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we recognize like how all over

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the place it was before and it maybe

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we should redefine the the reasoning

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the mission yeah have a bit more of structure and direction like we said so

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that we could be a bit more consistent and prepared and organized and thought

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I'd have better if we were thinking better quality people so we kind of listened

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back to some of the older episodes,

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we also had to scrub the internet of all the various versions of the feed.

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There's still some random sites but it's

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still somehow grabbing the one of

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the one of the fees is like random episodes there's even some of like the offshoots

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from like when charles is like the fighter and the lover lover and the fighter

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lover and the fighter that's who it was yeah um so there's like some a bunch

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of those just kind of float around floating around the internet world but um and,

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So that was fun. But I listened back to some of them, and I think where we landed, where we did land,

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was that kind of our, well, we added our discussion of our experience in Jiu-Jitsu,

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because that wasn't quite as much of a part of it.

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Because we didn't really have any experience. No, we were still very,

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that's probably the best thing to call out.

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And you mentioned this a minute ago, where we were talking a lot,

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but we didn't really have a lot of experience at the time.

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We were incapable of speaking on the subject but we just we were just kind of like,

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we were a little we were callow you we were having fun we said a lot of shit

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we were talking a lot of shit which is funny.

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But yes even just like if you think about some of the episodes we've done so

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far which when you and I met six months ago or something like that?

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Six, seven months ago? Might have been more than that. Hey, you didn't record me.

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We started recording... I think when we started recording...

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We started recording...

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No, we started recording end of last... Okay, they're descending. Hi, Ellie.

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Hi. What's up? What's up? Bring it over here, girl.

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So, we started recording end of last year and And we started,

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and then we launched in March.

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If you were in March, yeah. Well, point being, probably like six to eight months

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back, we were like, all right, as you said, what do we want to do with the show?

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Where do we want to position ourselves? Where do we want to do a little bit differently?

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And I think, honestly, like, amongst other things, is part of the fun about

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the first go and fighters jerking off and I personally, speaking for myself,

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I don't want to lose what happened organically is the ability to go in interesting

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directions when it makes sense.

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We have someone cool to talk to on a subject and we're still interested in it

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or know a little bit about the teaching martial arts, but that being said,

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that has been because you and I both now have built up actual troves of wisdom

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and knowledge you need to help people with, get more experience.

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And so I think the last 12 to 13 episodes of this podcast, we've had some guests

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on, but a lot of it has been just informative, with some perspectives that we

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formed around martial arts,

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perhaps the second nucleus of what you're doing. And then there'll be like derivative

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things that come from that or associated with it with your business and some

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other stuff. I haven't noticed that.

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You have come to a lot of interesting things too. So we know Cool Keeper and

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other realms of... Just another rose.

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Yeah, it might be fun to talk to. But I think we'll always have a home base

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on what our core of acting are.

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Yeah, like the martial arts. The martial arts is the kind of like the glue of it all.

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And then like we have um kind of

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like the way i've been thinking of what we've been getting is

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we have we've already interviewed a bunch of people for a bunch of

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have things outside of their martial arts

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career like and there's a lot of like

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common things even with different experiences that

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these people have um but like the

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human experience the human experience um

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it exists like

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all of these different things

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that both impact her martial arts but also how

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the martial arts impacts the other things they

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do personally yeah and so like the

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way that everything kind of forms together yeah so like that creates a really

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cool um there's a really cool thing there right There's a potential to have

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different conversations that can tie back to something that unifies everything we're doing,

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but has an avenue or two or three or something that tells an interesting story

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about that person that we're talking to.

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Yeah that it could be I don't want to spoil it we have a couple guests coming up in the next like.

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Month or so who are some of them are like career martial artists some of them

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are martial artists who have careers or other things and.

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Either or be able to talk about how that martial arts experience guides them

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or has aided them in whatever it is they're doing without always talking about fat tapes and stuff.

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Although, you know, a lot of times it will be.

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But they all have different reasons. Everyone has a different reason that they

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started doing New York Arts too.

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And even some of these competitors, they didn't start doing,

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in the majority of the cases so far, either MMA or Jujutsu, they didn't necessarily

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start doing it with the intent of competing or fighting.

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Everyone had a different thing that rhythm into the sport and that's also really cool.

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There's always a really cool story tied to it because not everybody was like, oh, I want to go.

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In my case, it was like, hey, I want to go and do internet. That's what drew

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me in this. But not everybody had that.

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Some people, it was some, you know, some people's health.

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Some people, it's a mental thing.

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Like they are trying to overcome something or they hadn't experienced the one

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to be able to better defend themselves.

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And there's a lot of different things that drew people into the sport and I

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think that's a really cool part of jiu-jitsu and I think that's something that

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when you start sharing that with other people thank you Eloise when you start

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sharing that with people.

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You know you can learn a lot about the sport different people and I was talking

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to someone the other day about the,

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how interesting it is like the different backgrounds and

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so i think being able to share that with our listeners

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is that's a fun thing for

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everybody right i think that's that's an interesting topic and

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um i think we saw that too i think that

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was one of the big things that threw people in the first place

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the first round of this and we might not we

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didn't necessarily notice it right um or we didn't i

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wasn't picking up on it then like oh the that ex that it's human experience

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is bringing a lot of people in um yeah i don't think i quite noticed that the

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first time around or didn't appreciate that the first time around um quite as much as.

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Quite as much as I do now. Yeah, no, I think there's a, to your point,

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interesting theme that we've spoken about in recent episodes too.

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I want to say it's come up talking to Dallas or other dudes about growing emotional on this team.

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I think resonates with what you were just saying.

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And I'm going to add to it. It's probably mostly true and listen to the show as well.

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In your experience, kind of all of it too, where most of the people who come

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in aren't there because they're going to be at the pen and the attention.

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I think they couldn't be, but that's not the first thing they think of when they walk in.

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Because this is my way of saying, where not everyone on the mat is in my gym.

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Probably most gyms are not all like finers and folks.

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If they want to, maybe they didn't even want to be able to pass themselves and

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do that, which is awesome.

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But to your point, well, I guess the point I think I'm trying to make in one

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voice is that people who are trained are they have all different types and motivations

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and personalities and like that's what it looks cool most people listen here

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are like full time season competitive.

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Some of them might be I would venture that the majority probably on it regular folks.

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I could be proven wrong yeah well you know there's definitely

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going to be a little bit of both that's not a statistic that

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are there's not a metric they were given is the number of

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full time one day we'll have that data but yeah

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but whatever the point is that people a

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lot of folks whether they're competing or they're like you know

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like fully dedicated committed to becoming a champion or

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someone who's just training for personal development

00:17:50.041 --> 00:17:55.561
a skill trying to stay in shape meaning friends in the community regular folks

00:17:55.561 --> 00:18:01.321
all regular folks all the way up like world champions all have that reverence

00:18:01.321 --> 00:18:06.961
and appreciation for training in martial art even if they're in life they're

00:18:06.961 --> 00:18:09.601
doing different things there's a consistent threat.

00:18:11.081 --> 00:18:17.541
Yeah we weren't talking to all of these types oh yeah that's true this one's kind of like me and you,

00:18:18.481 --> 00:18:25.981
steered our lives towards competing and going down that path but and so you

00:18:25.981 --> 00:18:29.761
know you have something in common with those types of guys who are negotiating for that but,

00:18:30.941 --> 00:18:33.981
people too you know you're doing different things

00:18:33.981 --> 00:18:40.061
i'm doing different things as well and um there's that connection that a dude

00:18:40.061 --> 00:18:44.561
or a lady who just wants to come in learn some self-defense maybe they're doing

00:18:44.561 --> 00:18:48.781
something cool too maybe they can come over yeah i mean usually there's something

00:18:48.781 --> 00:18:52.601
about right everyone's got something interesting or cool about them um,

00:18:53.406 --> 00:18:59.946
And yeah, like even the people who are profile competitors, there's something more to that person too.

00:19:00.066 --> 00:19:04.726
And I think that's an interesting part of it as well. Like they're not just a competitor.

00:19:06.246 --> 00:19:10.066
So being able to, you know, there's people there, they have families,

00:19:10.326 --> 00:19:13.066
they have other interests, they have hobbies.

00:19:13.386 --> 00:19:18.746
Like just on a friend of ours podcast, Strong AF Club, they were talking about

00:19:18.746 --> 00:19:23.486
how many competitors also do things like board games.

00:19:23.686 --> 00:19:26.306
They're gamers. Card games. Magic the Gathering.

00:19:26.906 --> 00:19:30.846
There's other things. They have other hobbies outside of it because most people

00:19:30.846 --> 00:19:33.066
think of like, oh, well, Jiu-Jitsu, that's a hobby.

00:19:33.566 --> 00:19:35.706
Then there's people who do this as a career.

00:19:36.366 --> 00:19:37.666
They still have hobbies.

00:19:39.466 --> 00:19:42.546
Exposing that to a lot of people play a lot of college games.

00:19:42.866 --> 00:19:44.266
I don't even know what some of these video games are.

00:19:44.946 --> 00:19:50.086
Noah asked me recently. Noah and a steamer are trying to here crushing you.

00:19:50.246 --> 00:19:52.806
It's playing video games again, and I'm like, yeah, I don't know how you can do that.

00:19:53.706 --> 00:19:57.046
You'll become unproductive. I'll never leave my house.

00:19:57.966 --> 00:19:59.846
I think we've talked about that before.

00:20:00.866 --> 00:20:04.566
It sounds awesome. It sounds awesome. I admire their ability to do two things

00:20:04.566 --> 00:20:09.286
very well, but, you know, live a normal life. Yeah, dude, like you said, there's other.

00:20:11.526 --> 00:20:14.146
Interesting aspects. I was talking with Rinella yesterday when we traded.

00:20:14.366 --> 00:20:15.666
He was talking about and Greg.

00:20:16.846 --> 00:20:21.246
He's like, good at you. I mean, he's young. He's still got like...

00:20:21.246 --> 00:20:22.026
Yeah, he's competitive.

00:20:22.286 --> 00:20:25.746
I think he's like sick at all duty. Whatever the hell he's doing.

00:20:26.546 --> 00:20:29.206
Probably more than one thing. I don't know. He's good at that stuff.

00:20:29.566 --> 00:20:31.506
But anyway, imagine talking about that.

00:20:31.946 --> 00:20:35.786
Cool. And he's... He was a Division I wrestler. That's correct.

00:20:36.366 --> 00:20:41.366
That's right. He's savage. Still a very high-level athlete. He's an athlete. He's an athlete, right?

00:20:41.526 --> 00:20:45.606
Yeah. So it's kind of... That's a cool Aspen people normally think about too.

00:20:46.346 --> 00:20:51.786
That's not a stereotype of was it Mighty Mouse was it Mighty Mouse like Xbox

00:20:51.786 --> 00:20:57.466
or something he would play Xbox he'd more funny from Xbox yeah he was sponsored by Xbox,

00:20:58.466 --> 00:21:01.586
made a bunch of money i think back when it was tough for

00:21:01.586 --> 00:21:04.206
the 125 division guys to get paid a lot of

00:21:04.206 --> 00:21:06.886
money when he would finish the fights and immediately go back

00:21:06.886 --> 00:21:10.346
to his hotel room play so um yeah

00:21:10.346 --> 00:21:16.266
i mean that was there's not a lot of guys you know like i think there's still

00:21:16.266 --> 00:21:20.506
there are some but outside of that there's not like been a lot of people like

00:21:20.506 --> 00:21:27.486
super vocal about it so um i I think it's not an appreciated part of the hobbies

00:21:27.486 --> 00:21:29.446
of these guys, necessarily.

00:21:31.246 --> 00:21:36.426
You know, there is a lot more. And I think that's the gist of what we're getting

00:21:36.426 --> 00:21:40.366
to, is there's a lot more to a lot of these guys.

00:21:42.306 --> 00:21:48.466
I'm cold on you, girl. There's a lot more to a lot of these guys than what people always see.

00:21:49.186 --> 00:21:54.166
Blood and butts. Yeah, there's some butts. A lot of people see the violence

00:21:54.166 --> 00:21:59.066
in the sport, but you don't necessarily see the rest of these people.

00:22:00.646 --> 00:22:05.666
I think it's cool to bring this to us. I think that stuff interests me, too.

00:22:05.826 --> 00:22:10.306
I like talking to these people and hearing it firsthand, which is a big part

00:22:10.306 --> 00:22:13.246
of this, too. We're trying to have some fun with it, too. It's not all business.

00:22:15.286 --> 00:22:21.806
I think people gain value from that. And I think it also makes the sport a little

00:22:21.806 --> 00:22:23.726
less intimidating to the normal people.

00:22:24.306 --> 00:22:27.586
Right. Yeah, you get to see the 360 degree view of the human beings.

00:22:28.166 --> 00:22:31.066
That's what we're all about here at Fart, Shoot the Coffee. Yeah.

00:22:31.846 --> 00:22:34.206
360 degree views of human beings. Yeah.

00:22:35.582 --> 00:22:38.342
Like you, Mike. Like you, Mike.

00:22:38.902 --> 00:22:42.502
Sitting here doing dad stuff, recording podcasts.

00:22:42.702 --> 00:22:45.062
What more can you ask? Working hard, man. Well, and this is,

00:22:45.082 --> 00:22:48.222
you know, this is the, at least the next year in my life.

00:22:48.362 --> 00:22:54.362
Doing dad stuff, recording podcasts, crediting a top level product to you guys.

00:22:54.522 --> 00:22:59.042
And hopefully this will be top level too. I can pixel that in me.

00:22:59.722 --> 00:23:02.982
Yeah. I'm sure I will. Keeping things interesting. Yeah.

00:23:03.642 --> 00:23:06.562
Keeping things interesting. yeah so but we wanted

00:23:06.562 --> 00:23:09.362
to make sure that we brought kind of the origin to this and like what

00:23:09.362 --> 00:23:13.042
brought us together was the sport of jujitsu initially um

00:23:13.042 --> 00:23:15.902
and we we knew

00:23:15.902 --> 00:23:18.742
we vibed pretty well too because i hope we were

00:23:18.742 --> 00:23:26.982
we were uh nice wow we nice she's my biggest fans nice dynamic duo of uh the

00:23:26.982 --> 00:23:32.062
dynamic duo of nova mma nova mma which was by the way where we recorded a lot

00:23:32.062 --> 00:23:36.022
of episodes Once we got our first couple reps in over at your place,

00:23:36.142 --> 00:23:37.322
we just drove it to Melbourne.

00:23:37.622 --> 00:23:40.582
We talked about this before on the show. We trained in the morning.

00:23:41.342 --> 00:23:45.762
Hit a lift or something, sometimes some training training, and then we shower,

00:23:46.262 --> 00:23:51.342
running with a little back room they had, and we had a car table set up.

00:23:51.982 --> 00:23:53.402
So the Himalayan salt lamps.

00:23:54.102 --> 00:23:59.282
It was actually a nice little very nice setup. We had a Bob dummy in there too.

00:23:59.502 --> 00:24:02.442
We had Bob dummy hanging out with us.

00:24:02.602 --> 00:24:05.322
Um yeah we had like a heat we had a little

00:24:05.322 --> 00:24:08.442
hot plate and we would make pour over coffees

00:24:08.442 --> 00:24:11.382
for ourselves i mean we had like a nice little like a

00:24:11.382 --> 00:24:15.702
little homeless encampment in there um but yeah we we had that all set up at

00:24:15.702 --> 00:24:20.782
the car table we had a nice nice rub big guests from yeah we had people like

00:24:20.782 --> 00:24:25.382
seven in the morning yeah we had people coming in and uh recording with us uh

00:24:25.382 --> 00:24:28.502
show was super cool about it she was nice she was um.

00:24:29.371 --> 00:24:33.051
And yeah, I mean, it was, it was also the sound in that room.

00:24:33.371 --> 00:24:35.891
I've been listening back to some of the unedited thoughts of it.

00:24:36.111 --> 00:24:40.131
So the sound in that room was pretty impressive considering the circumstances.

00:24:40.491 --> 00:24:44.931
Like I think part of it was probably that it was, uh, the building was an old,

00:24:45.051 --> 00:24:47.971
was like, uh, it was, uh, it was Blackwater.

00:24:48.271 --> 00:24:53.351
Like, uh, it used to be like the mercenary, like depot.

00:24:53.771 --> 00:24:56.551
And like, we found like little requisition lists and stuff in there.

00:24:56.691 --> 00:25:00.871
And so the whole thing was like a skiff. it's like those walls are pretty dense

00:25:00.871 --> 00:25:07.331
so it definitely probably helps with the sound dampening of those rooms shout

00:25:07.331 --> 00:25:12.051
out to the military industrial complex in Northern Virginia creating good sound

00:25:12.051 --> 00:25:14.811
rooms for fighters drinking coffee we'll take it.

00:25:16.411 --> 00:25:25.451
It was a pretty humble start from recording in the empty condo that I just moved

00:25:25.451 --> 00:25:28.891
into and to, you know, we started expanding.

00:25:29.171 --> 00:25:32.291
We started recording at Noma.

00:25:32.791 --> 00:25:36.151
We did some recording in, I think we did some at your apartment.

00:25:37.471 --> 00:25:42.851
But, you know, it was pretty cool. We started getting people in. We had some cool guests.

00:25:43.111 --> 00:25:48.691
We had people that fought in team MMA fights in Russia.

00:25:50.351 --> 00:25:53.851
We had the King of Connecticut, Matt Granahan.

00:25:54.271 --> 00:26:00.551
Multiple times. multiple times and I mean we did all kinds of stuff we had a cool,

00:26:01.411 --> 00:26:06.611
we did something for Diamond Dallas Page we did like a review episode for him

00:26:06.611 --> 00:26:11.891
of like his yoga program was it GDP yoga,

00:26:13.511 --> 00:26:17.311
so you know we had all these cool things and I'm pretty excited to get all of

00:26:17.311 --> 00:26:21.511
that back too I think that'll be pretty cool it's like I want to get a lot of

00:26:21.511 --> 00:26:22.671
those guys back on the show,

00:26:23.991 --> 00:26:28.731
in fact this is someone I'm going to reach out to,

00:26:29.677 --> 00:26:34.377
but there's a lot of people that I want to also try to get back re-engage yourself

00:26:34.377 --> 00:26:39.997
in your own place and I think it'd be cool I mentioned it earlier in the episode

00:26:39.997 --> 00:26:44.637
but I think it'd be cool to get like a do the double release.

00:26:46.597 --> 00:26:51.237
Here's what they were talking about back in 2015 2016 and like here's where

00:26:51.237 --> 00:26:57.657
they are now fighters should be copy guess where are they now but before times

00:26:57.657 --> 00:26:59.197
so I think that'd be pretty cool,

00:27:00.297 --> 00:27:05.917
yeah anything else you want to know man yeah that was where we were this is

00:27:05.917 --> 00:27:11.837
where we are now well as always guys thank you for listening to fighters drinking coffee,

00:27:12.957 --> 00:27:20.297
like subscribe follow you can get us at fighters drinking coffee on instagram

00:27:20.297 --> 00:27:23.977
that's where most of our that is our social media,

00:27:25.557 --> 00:27:28.457
and And you can find us from there.

00:27:28.817 --> 00:27:32.237
If you really want to dig deep, you can find our personals on that one too.

00:27:32.337 --> 00:27:33.397
Yeah, follow us on Spotify.

00:27:34.077 --> 00:27:38.457
Yeah, definitely subscribe on Spotify. The downloads are good. Also, the reviews.

00:27:40.157 --> 00:27:44.977
I like seeing you guys going and reviewing. I see it tick up every once in a while.

00:27:45.617 --> 00:27:50.557
Oh, yeah. The Discord. I'll put all of that in the show notes.

00:27:50.697 --> 00:27:51.777
You can find us everywhere.

00:27:52.937 --> 00:27:59.437
If you find us like, subscribe, reviews are big reviews get us moved up on the

00:27:59.437 --> 00:28:01.597
algorithm so we can find more people,

00:28:01.777 --> 00:28:05.817
more people that see us more people that listen, which means community that

00:28:05.817 --> 00:28:08.297
is surrounding packaging is bigger,

00:28:09.617 --> 00:28:14.637
and that's a big part of what this is so keep listening and we'll have some

00:28:14.637 --> 00:28:18.797
cool new stuff for you guys in your future as well, thank you bye.